Why this is the year market research will really shine

BY PETER HARRIS

Thinking about the future of marketing and market research in 2014, I can’t help but feel positive. And it’s not necessarily because of business growth for everyone involved in marketing and research, but it’s because professionals who can play a role in helping marketers make better decisions, quicker, will flourish. This year will be more about getting research outputs and insights into a flow that gets research professionals into the decision-making processes of big business and government, and less about research methodology or new approaches to data collection.

More:
http://www.marketingmag.com.au/blogs/why-this-is-the-year-market-research-will-really-shine-50155